From the era of placing player cards in tobacco boxes in the 1920s to the current days of digital and personalized merchandising, ITW Core’s Yashodhan Nakhare discusses the developments in the world of merchandising and three strategies that organisations have adopted to promote their products. Sporting allegiances among fans transcend mere support, they are a...Read More

How IPL franchises are building sponsor revenue streams that help them diversify apart from the central pool and why that’s the model of the future. ITW Core’s Devanshu Bhatt explains the evolution that seems to be mirroring an international trend.  Manchester City are in a virtuous cycle. They seem to be leading the race for...Read More

We look at why free transfers actually come at a price and aren't really freeRead More

There have been at least a dozen new high decibel ad campaigns that have landed on your screen, whether you are watching on TV or streaming the IPL. ITW Core’s Vidushi Bhandari traces how the T20 League became a coveted marketing spot rivaling the biggest properties in the history of sport. Watching the IPL is...Read More

At the end of every football season, the title race ends and the race for footballers’ signatures begins. ITW Core’s Devanshu Bhatt looks at the mechanics that are in motion behind the scenes and what business lessons we can glean from it. The football transfer market is a whole brand of entertainment in and of...Read More